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  • Writer's pictureFred

Irony: As Defined by CNN

I just read a very interesting story about Bhutan at CNN:


Why are Bhutan citizens so happy, in a nutshell? There's very little corporate branding and limited access to modern technology, they've only allowed regular television since 1999.


If I read an informative and well-written article, what am I complaining about?


On the right side of the article was an ad. As you scrolled down, the ad scrolled with you. Then there were the other CNN articles, which is also fine. Then there was the Paid Content by Outbrain. That would be ads 2, 3, 4, and 5.


Then July's Top Offers, ad 6.

Watch Distro TV, ad 7.

Then a Find More ad. That's 8.


Half way down the page, the article ended.

First ad after article (Ad 9)? If You Need to Kill Time on Your Computer, This Vintage Game is a Must-Play.

Then ads 10, 11,12, and 13.


CNN then cross promoted 4 other articles. None of which I clicked on.


Ad 13, 14, 15, and 16.


4 more links to CNN articles.


Ad 17, 18, 19, 20, 21, and 22.


4 more links to CNN articles.


Ad 23, 24, 25, 26, 27, 28, 29, and 30.


4 more links to CNN articles.


Ad 31, 32, 33, 34, 35, 36, 37, and 38.


How does CNN not see the irony in its own reporting? "Bhutan is the rare world destination that isn’t full of international brands."


King Jigme Khesar Namgyel Wangchuck and Queen Jetsun Pema would not be pleased.














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